Best 82 Market Research Tools Tools in 2025

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Assistant Marketer is an AI-powered marketing platform that automates strategy creation, content generation, competitor analysis, and market research to drive growth and optimize your online presence.

2025.07.05

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Pricingmaker

PricingMaker delivers AI-powered pricing optimization for maximum profitability. Using real-time market data, PricingMaker generates optimal product prices and strategic pricing plans tailored to your business needs.

Woven Insights delivers data-driven product performance analytics, consumer sentiment tracking, and retail intelligence to empower smarter fashion business decisions and drive success.

Transform your startup pitch with AI VC - an intelligent venture capital simulator by Sam Kwok. Practice presenting to investors, receive expert feedback, negotiate funding terms, and refine your strategy in a risk-free environment.

Create quizzes, surveys and forms with AI

Get instant, cost-effective feedback on pricing, messaging, and initiatives from SocioSim's AI agent swarms—outperforming traditional surveys at a fraction of the cost.

Revolutionize your operations with Elyspr's AI-driven digital solutions. From attendance automation to custom websites, AI chatbots, and process optimization—Elyspr delivers expertise that transforms businesses. Book your free consultation!

Topic Finder is a powerful competitive research tool that discovers thousands of high-value content topics in minutes. Easily access SEO metrics, sort, filter, and export results for strategic content planning.

KnowSilos: Revolutionizing decision intelligence. Empowering organizations with AI-driven insights, seamless knowledge integration, and collaborative workflows for smarter, faster business outcomes.

Futureproof is an AI-driven platform that transforms first-party data into personalized 1:1 marketing at scale for enterprises.

ngSurvey AI: AI-powered enterprise survey software that deploys on-premise or in the cloud, giving organizations complete control over their data while leveraging advanced intelligence.

TrendSwell uses advanced AI to automatically discover trends. Simply search any topic, and TrendSwell.ai will identify relevant trends instantly for your search needs.

Gain valuable insights while keeping your data private. BlockSurvey uses AI-powered, secure surveys that ensure full control and data ownership for total peace of mind.

EarningsCall generates AI-driven earnings call summaries that extract key guidance and historical trends. Provides interactive Q&A capabilities within the transcript and delivers actionable insights.

Artificial Intelligence Invention Suite For Intellectual Property and Product Development.

Get instant AI-powered answers for any business challenge in just 30 seconds with Macky — your smart, prompt business consulting assistant.

With Osum, slash research time from weeks to seconds. Instantly unlock detailed SWOTs, competitor insights, buyer personas, and growth opportunities—so you can strategize smarter.

Querri lets anyone clean, analyze, and visualize business data using natural language—no coding needed—for fast, smart decision-making.

Stay ahead with VolatilityX—get real-time market sentiment, data-driven forecasts, and sharp insights to refine your investment strategy with confidence and clarity

Cornucopia AI bridges businesses & developers - discover the perfect AI tools in our marketplace while creators monetize their innovations. Compare & integrate seamlessly

AI Trading Predictor uses advanced AI to forecast market trends, analyze stocks, and provide data-driven insights, helping traders make smarter decisions and improve portfolio performance.

Discover what AI knows about your brand with Waikay! Track reputation risks, optimize positioning & outsmart competitors

Get help from your AI co-founder and build your startup without any risk.

GravityWrite is an all-in-one AI content platform: SEO-optimized blog writer, AI image creator, text humanizer & website builder with 250+ tools and 3M+ users.

Unlock valuable market intelligence with Top Themes' curated collection of leading public company earnings call transcripts.

Metrixon is an AI analytics platform offering role-based insights, real-time trends, and automated reports to help businesses make smarter, faster decisions

Chatsistant is a scalable AI middleware framework with top LLMs, RAG, BYOK, Meta & Zapier integrations, and full API, webhook, and web support.

Airroi is an AI-powered platform that helps Airbnb hosts and investors maximize returns with dynamic pricing, market analytics, and revenue forecasting tools.

Kenley AI is an AI Consulting assistant that help sales team optimize communication, boost conversions, and close deals faster with real-time insights

xBlog AI is the ultimate solution for ranking higher on Google, driving massive website traffic, and boosting sales effortlessly.

Let Prospero AI become your business partner and start the era of data-driven intelligent decision-making immediately

Searchleads: Advanced Lead Optimization Tools to Power Your Business

Work smarter with Nummi - Your adaptive AI productivity partner

RealeStateAPI: Power your real estate apps with accurate property data, valuations, and market insights—all via API.

IamIp: AI global patent intelligence platform for search, analysis & management—with actionable insights & advanced tools.

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2025.04.16

What is Market Research Tools

Market research tools are software and methods used to gather, analyze and interpret data about markets, customers, and competitors. Common tools include surveys, analytics platforms, social listening tools, and focus groups. They help businesses make informed decisions about products, pricing, and marketing strategies.

Market Research Tools Appication Scenario

Online Survey Platforms

A startup using SurveyMonkey to collect customer feedback on their beta product, helping them identify feature priorities and pain points

Analytics Dashboard

An e-commerce manager utilizing Google Analytics to track user behavior, monitor conversion rates, and optimize the purchasing funnel

Focus Group Software

A consumer goods company conducting virtual focus groups via Zoom to test new packaging designs with target demographics in multiple regions

Market Research Tools Core Features

Survey Creation

Design customized surveys with multiple question types, logic branching, and mobile-friendly formats to collect targeted market data from diverse consumer groups

Competitor Analysis

Track competitors' product pricing, marketing strategies, and market share through automated monitoring tools and real-time data visualization dashboards

Consumer Insights

Generate detailed demographic profiles and behavior patterns using AI-powered analytics to understand target audience preferences and purchasing decisions

Market Trends

Identify emerging industry trends and consumer demands through social media listening tools and predictive analytics for strategic business planning

What is the top 10 AI tools for Market Research Tools?

Name	Compatibility	Integration	Subscription Types
Perplexity AI	- PC (Windows, macOS, etc.) - Mobile (Android and iOS)	- API access - Custom integrations - Third-party platforms	Perplexity's Pricing varies by model, with input costs $1-3/M tokens, output costs $1-15/M tokens, and typically $5/1000 searches.
Thomson Reuters AI	- Web-based platforms - Desktop applications - Mobile apps	- API access - Third-party platforms (Clio, QuickBooks, HubSpot, etc.) - Specific product integrations (Westlaw, ONESOURCE, Eikon)	Thomson Reuters offers different pricing plans below (per user): - Core: $40/mo - Essential: $65/mo - Premier: $105/mo - Essentials with Accounting: $102/mo - Premier with AccountingL $142/mo
Planpost AI	It works seamlessly across both desktop and mobile devices, ensuring a smooth user experience no matter where you are.	PlanPost AI seamlessly integrates with Facebook, Instagram, LinkedIn, X (formerly Twitter), and TikTok, allowing you to generate, schedule, and publish content directly across these platforms.	Free Trial – $0/7 days Startup Package – $19/month Growth Package – $59/month Agency Pro Package – $300/month
Xblog AI	All devices	Wordpress, Wix, Shopify and more...	Starter $29 /month Pro $49 /month Enterprise $149 /month
Dinuai	Web Based Windows Mobile	Google Word Gmail MailChimp Twitter Excel	Free Pro - $1.99 /month Plus - $23 /month Business - $89 /month
Sider	- Web-based platform - Mobile apps - Chrome Extension	- ML & NLP-powered - Uses OpenAI GPT for text generation - Supports summarization & AI chatbots - Chat PDF for interactive docs	- Free Plan - Basic Plan: $70/mo(month), $49.9/mo(annual) - Pro Plan: $140/mo(month), $83.3/mo(annual) - Unlimited Plan: $210/mo(month), $116.6/mo(annual)
Chatpdf	- Web-based platform - Desktop/Laptop	- AI-driven PDF analysis for content mapping - Generates accurate responses with citations - Enables easy navigation & source verification	- Free Plan - Plus Plan：$139/year or $19.99/month
Elicit	- Web-based platform	- NLP for paper summarization - ML enhances accuracy & relevance - Data mining for efficient research - Academic database integration	- Basic Plan(Free) - Plus Plan: $10/mo(annually), $12/mo(monthly) - Pro Plan: $42/mo(annually), $49/mo(monthly) - Team Plan: $65/mo(annually), $79/mo(monthly) - Enterprise Plan
Coursehero	- Web-based platform - Mobile apps	- Course-specific documents - Accessibility features	- Free Membership - Premier membership (Contact for detailed pricing information)
Myframework	Web, Mobile	None.	$19.95/ Lifetime Immersive reading with all ads removal Access to Member-only frameworks Download all templates and worksheets

FAQs for Market Research Tools

What are the most essential market research tools?

Key tools include Google Analytics, SurveyMonkey, Qualtrics, SEMrush, and social media analytics platforms for gathering market insights and consumer data.

How much do professional market research tools typically cost?

Costs vary widely, from free basic versions to enterprise solutions ranging $100-$1000+ monthly. Many tools offer tiered pricing based on features and user numbers.

Can small businesses benefit from market research tools?

Yes, small businesses can use affordable or free tools like Google Trends, Survey Monkey's basic plan, and social media insights to gather valuable market data.

What features should I look for in market research software?

Look for data analysis capabilities, survey creation, competitor tracking, reporting functions, and integration options with your existing business tools.

How accurate are online market research tools?

Reputable tools provide accurate data when used properly, but results should be cross-referenced with multiple sources for optimal reliability.

What's the difference between primary and secondary research tools?

Primary research tools collect new data directly (surveys, interviews), while secondary tools analyze existing data (market reports, industry statistics).

How often should market research tools be used?

Regular monitoring is recommended, with comprehensive analysis quarterly or monthly depending on market dynamics and business needs.

Can market research tools predict future trends?

While they can't guarantee predictions, tools can identify patterns and trends through historical data analysis and consumer behavior tracking.

What's the learning curve for market research tools?

Basic tools are user-friendly with minimal learning time, while advanced platforms may require several weeks of training for full proficiency.

How do I choose the right market research tool?

Consider your budget, specific research needs, technical expertise, target market, and required features when selecting appropriate tools.